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Biz Strategy 101: How to do a PEST Analysis

By |2018-03-13T10:11:15+00:00February 2nd, 2016|Ask the Business Sales Expert, Business Exit Strategy, Strategy|

Introduction This series looks at the different strategic tools and methods used when designing your business strategy for execution. In this article we will look at the PEST analysis.   What does "PEST" mean ? It refers to "Political, Economic, Socio-Cultural, Technological". This analysis is used for marketing and business development assessments. What is the [...]